AGENCY: Razorfish
As a member of the Paid Social and CRM teams for the PayPal account, Kyle has developed campaigns centered on seasonal business drivers like back-to-school shopping, NFL and college football season, March Madness, and more. He has also helped to make crypto products and rewards programs more approachable and recognizable to consumers.
Prior to joining the CRM and Paid Social teams, Kyle worked on organic social content with a focus on new feature announcements including integrated subscription management tools and cross-platform interoperability with Venmo.
Some of his most significant work has been in developing new strategies for how PayPal can evolve its paid social campaigns to be more reminiscent of organic social posts and viral trends, in an effort to increase user engagement. You may view his not-yet-released social evolution concepts at the link below (password protected).